LA Baby Show Blogger Lounge: For the past two years we have implemented the influencer program for the LA Baby Show. This three month program includes, pre and post event outreach to the blogger and influencer community and production of a two day VIP Lounge to include brand activations during LA Baby Show. In our first year we hosted a VIP Red Carpet resulting in 22 interview videos plus an Event Overview that the event producers were able to use in their marketing. In our second year we produced the Broadcast Booth, offering bloggers the unique opportunity to interview brands during the event. See all the pictures. See the videos. SOCIAL REACH: More than 100 LA area bloggers attended the event resulting in an overall social media reach of more than 3.5M across twitter, Facebook and Instagram, more than 2.6M impressions on Instagram, 8.5M timeline deliveries in twitter, numerous blog posts and product reviews.